{"id":1433,"date":"2018-02-19T09:51:58","date_gmt":"2018-02-19T09:51:58","guid":{"rendered":"https:\/\/www.symphony.tn\/?page_id=1433"},"modified":"2019-01-15T14:59:26","modified_gmt":"2019-01-15T14:59:26","slug":"relations-publiques","status":"publish","type":"page","link":"https:\/\/www.symphony.tn\/en_us\/nos-services\/relations-publiques\/","title":{"rendered":"RELATIONS PUBLIQUES"},"content":{"rendered":"<div id=\"pl-1433\" class=\"panel-layout\">\n<div id=\"pg-1433-0\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-1433-0-0\" class=\"panel-grid-cell\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;,&quot;vertical_alignment&quot;:&quot;auto&quot;}\" data-weight=\"1\">\n<div id=\"panel-1433-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<div class=\"fiche-pratique__intro clearfix\">\n<p>Les relations publiques sont l\u2019<strong>ensemble des m\u00e9thodes et techniques de communication utilis\u00e9es par les soci\u00e9t\u00e9s ou les groupements d\u2019int\u00e9r\u00eat pour informer \u00e0 une \u00e9chelle interne mais surtout externe<\/strong>. Cela a pour but de promouvoir l\u2019image de la marque et de v\u00e9hiculer un message positif pour favoriser les bonnes relations. A l\u2019\u00e9chelle interne cela sert \u00e0 f\u00e9d\u00e9rer et consolider la motivation des \u00e9quipes de travail et \u00e0 l\u2019\u00e9chelle externe cela vise \u00e0 s\u2019attirer la sympathie du consommateur et \u00e0 agir sur le march\u00e9 en marquant la tendance.<\/p>\n<div class=\"fiche-pratique__intro clearfix\">\n<p>A l\u2019\u00e9chelle de l\u2019entreprise, les relations publiques internes visent \u00e0 sensibiliser les employ\u00e9s ou rapprocher les parties prenantes. Cela vise donc l\u2019am\u00e9lioration de l\u2019image de l\u2019entreprise aupr\u00e8s m\u00eame de son personnel. Cela impacte positivement productivit\u00e9, rendement et ambiance de travail.<\/p>\n<\/div>\n<p>A l\u2019\u00e9chelle externe, les relations publiques visent en premier lieu le march\u00e9, marquer les tendances et influencer les grands d\u00e9cideurs politiques ou sociaux. En communiquant sur ses choix sur la sc\u00e8ne publique (presse, t\u00e9l\u00e9vision, pouvoirs publics, ONG\u2026), l\u2019entreprise cherche \u00e0 v\u00e9hiculer une image permettant de d\u00e9fendre ses int\u00e9r\u00eats et donc ceux de ses partenaires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-1433-1\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-1433-1-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"1\">&nbsp;<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les relations publiques sont l\u2019ensemble des m\u00e9thodes et techniques de communication utilis\u00e9es par les soci\u00e9t\u00e9s ou les groupements d\u2019int\u00e9r\u00eat pour informer \u00e0 une \u00e9chelle interne mais surtout externe. Cela a pour but de promouvoir l\u2019image de la marque et de v\u00e9hiculer un message positif pour favoriser les bonnes relations. A l\u2019\u00e9chelle interne cela sert \u00e0 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":919,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1433","page","type-page","status-publish","hentry","clearfix","post-index"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9iPHw-n7","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/1433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":4,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/1433\/revisions"}],"predecessor-version":[{"id":1451,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/1433\/revisions\/1451"}],"up":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/919"}],"wp:attachment":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/media?parent=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}