{"id":579,"date":"2018-01-11T13:47:04","date_gmt":"2018-01-11T13:47:04","guid":{"rendered":"https:\/\/www.symphony.tn\/?page_id=579"},"modified":"2021-12-08T09:33:34","modified_gmt":"2021-12-08T09:33:34","slug":"regie-publicitaire","status":"publish","type":"page","link":"https:\/\/www.symphony.tn\/en_us\/nos-services\/regie-publicitaire\/","title":{"rendered":"R\u00c9GIE PUBLICITAIRE"},"content":{"rendered":"<div id=\"pl-579\" class=\"panel-layout\">\n<div id=\"pg-579-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-579-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-579-0-0-0\" class=\"so-panel widget widget_media_image panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\"><\/div>\n<div id=\"panel-579-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p>La\u00a0<strong>r\u00e9gie publicitaire<\/strong>\u00a0est une entreprise, ou le service d\u2019une entreprise, dont l\u2019objectif est de commercialiser les espaces publicitaires disponibles. Il peut s\u2019agir des espaces pr\u00e9sents sur un support (journal) ou plusieurs supports (journal, site web).<\/p>\n<h2>Mise en relation des \u00e9diteurs avec les annonceurs<\/h2>\n<p>En mati\u00e8re de webmarketing, il s\u2019agit d\u2019une\u00a0<strong>r\u00e9gie publicitaire<\/strong>\u00a0en ligne d\u00e9di\u00e9e aux sites web, et plus r\u00e9cemment, aux r\u00e9seaux sociaux. Les supports pouvant aller d\u2019un site web, \u00e0 un r\u00e9seau social en passant par les blogs, les mails, Facebook, Twitter, etc.L\u2019objectif de la\u00a0<strong>r\u00e9gie publicitaire<\/strong>\u00a0est de commercialiser ces espaces aupr\u00e8s d\u2019annonceurs ayant besoin de communiquer sur ces supports.L\u2019activit\u00e9 de la r\u00e9gie publicitaire consiste \u00e0 proc\u00e9der \u00e0 la vente, mais surtout \u00e0 organiser le plan m\u00e9dia de l\u2019annonceur, recueillir les statistiques issues des r\u00e9sultats d\u2019une campagne ou encore proposer la cr\u00e9ation des messages et de leurs supports publicitaires.La r\u00e9gie publicitaire se r\u00e9mun\u00e8re \u00e0 la t\u00e2che selon les prestations effectu\u00e9es mais aussi \u00e0 la commission per\u00e7ue sur l\u2019ensemble des budgets allou\u00e9s aux campagnes de l\u2019annonceur.<\/p>\n<h2>Capter de nouveaux clients<\/h2>\n<p>La r\u00e9gie publicitaire sert les int\u00e9r\u00eats des deux intervenants, de l\u2019annonceur et du support. A ce titre, soucieux de pr\u00e9server les int\u00e9r\u00eats de l\u2019un et de l\u2019autre, la r\u00e9gie publicitaire est souvent disponible pour n\u00e9gocier au mieux les tarifs pour les adapter aux budgets disponibles.La n\u00e9gociation \u00e9tant toujours possible\u2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La\u00a0r\u00e9gie publicitaire\u00a0est une entreprise, ou le service d\u2019une entreprise, dont l\u2019objectif est de commercialiser les espaces publicitaires disponibles. Il peut s\u2019agir des espaces pr\u00e9sents sur un support (journal) ou plusieurs supports (journal, site web). Mise en relation des \u00e9diteurs avec les annonceurs En mati\u00e8re de webmarketing, il s\u2019agit d\u2019une\u00a0r\u00e9gie publicitaire\u00a0en ligne d\u00e9di\u00e9e aux sites web, [&hellip;]<\/p>","protected":false},"author":3,"featured_media":888,"parent":919,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-579","page","type-page","status-publish","has-post-thumbnail","hentry","clearfix","post-index"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9iPHw-9l","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":9,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/579\/revisions"}],"predecessor-version":[{"id":12234,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/579\/revisions\/12234"}],"up":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/pages\/919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/media\/888"}],"wp:attachment":[{"href":"https:\/\/www.symphony.tn\/en_us\/wp-json\/wp\/v2\/media?parent=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}